Brooke lives with her husband Marcus and their two young children in a rural community. Between her work as a real estate agent, her children, and her position on her local development association’s board, Brooke leads a busy, active life.
Brooke has also been living with a rare disease for the past three years. Much of that time was spent seeing different doctors and being subjected to many different tests before she was accurately diagnosed. There is no cure for her illness, a fact that Brooke and her family eventually came to terms with after some difficulty. And while there are several treatments available to address some of her signs and symptoms, none of those therapies were developed specifically for her disease.
Frustrated at the lack of treatment approaches and worried about her continued disease progression, Brooke speaks to her doctor who recommends she look for a clinical trial.
Brooke begins searching for a clinical trial using the resources available to her. Listen to learn more about her motivation and her initial experience.
Let’s explore the various channels and stakeholders that Brooke referenced in her search for a clinical trial, and her assessment of each one. Tap the cards below to learn more.
Discuss which channels and stakeholders are likely to be most meaningful and influential to Brooke. Prioritize the channels and stakeholders from most compelling (top) to least compelling (bottom) using the cards to the right.
Click and drag the cards to rank the channels and stakeholders.